EST.2016
MEET THE TEAM
Dive into the story behind the brand that started from nothing 8 long years ago...
WHAT IS DMFS?
"DMFS" is an abreviation for the company name Demfings.
WHAT IS UNCOMMON BREED?
Uncommon Breed is a subsidiary brand of Demfings.
What it stands for is: An individual that uses Failures, set backs, and adversities as fuel to improve and keep moving forward. Never quitting in the face of doubt and believing holistically in success regardless of the opinions of others.
"OUR STORY"
Formed in 2016 by Founder Dylan Arena, Later joined by his brothers Claudio Arena and Daniel Naidu. Since the age of 10 years old, Dylan had a dream to start a clothing brand that encompassed the idea of believing in yourself, even if no others do. At the age of 26, He set on this journey, giving you the brand we now know today. With powerful quotes such as "Failure is success in progress" and " Against all odds, Against the Grain" - It is evidently clear that the message from Dylan, Claudio and Daniel entails that no matter how many times you fall down or what you are up against, it is possible. This concept emanated from the hardships of tough up-bringings in Sydneys west, with not very "well off" or "fortunate" families. With no help from a degree, investors or even stake holders, the brand was born and still is solely run by the Three brothers. A dream driven by motivation & will power to light the fuse. Demfings is a statement. The embodiment that ANYONE can be what they want in life, if they have the passion and will to succeed at all costs.
LET US BE YOUR REMINDER
"Have a vision; Think big; Ignore the nay-sayers; work your a$$ off; and give back and change the world..." - Arnold Schwarzenegger.
Sincerely, The DMFS Team.